We all know corporations are evil; we should live more and consume less. We know we’re being brainwashed by TV. Billion dollar corporations use captivating advertisements to tell us how to act, live, and think. They learn about our insecurities and motivations via focus groups.
They write copy designed to hit us right in the feels. They are anyone who tells us their brand fits our lifestyle.
Subaru is now the car for the person who bucks the trend.
E-Trade has become the brokerage firm for the insecure and childish.
And Nike has become the brand that pretends they’re on the right side of history. Hiring Kaepernick was calculated. They know the customers they lose will be replaced by customers they gain. 31% increase in sales.
They use sweatshops, by the way.
In the coming months, watch how many companies join the police brutality protest. Do they care about the issues or your money?
Remember when Cheerios ran an advertisement with an interracial family in 2013? They caught heavy backlash. But any press is good press. Now you can’t turn on the TV without seeing an interracial family promote a product.
Corporations pray on our insecurities. It seems like an impossible task—to change the way we are fundamentally manipulated. But it’s easy.
The first step starts with strong parents who lead by example. It takes a strong parent to rebut the demands of a kid who wants to be accepted. Ever hear adults say their parents never spoiled them, they hated it, but as adults, they appreciate it? Not all parents think this way. Their values are as misguided as their impressionable children. The cycle continues.
The second step? Turn off the TV. Third step? Stop paying attention to what everyone else has. We’re programmed to be envious. It starts in elementary school when one kid has the cool new toy. They gain popularity from that acquisition. Our values go askew at an early age.
Step four? Ignore the advertisements. Use ad blockers online. You can opt to allow ads on the websites of companies you genuinely support—like personal blogs and small businesses.
Finally, remember some of the best companies are ones who cannot afford to advertise. They don’t have focus groups. They’re not trying to use clever copy to manipulate our insecurities. We shouldn’t support companies that can advertise on TV. Don’t perpetuate this cycle.
Buy less//live more.
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